About Us

A Little About Us

Somewhere between a little daydream and a swipe of lipstick, Viimpii began — as we wanted to create beauty that doesn’t take itself too seriously, but still feels incredibly special.

We believe getting ready can be a tiny ritual. A favourite shade before stepping out. A lipstick kept in your bag even when you don’t really need it. That one colour that somehow makes the whole outfit feel right.

Viimpii was created for those moments. We bring together rich, comfortable formulas, colours made to flatter Indian skin tones and packaging that feels like something you’d want to keep on your dresser long after the product is finished.

Inspired by fairy tale charm, modern glamour and the wonderfully expressive beauty of India, Viimpii is our way of making everyday beauty feel a little more magical — without making it feel out of reach.

Read Our Note

Founder Note

A Little Note From Us

We didn’t want to make just another lipstick.

We wanted to make the kind of lipstick you reach for without thinking twice — the one that feels good going on, looks beautiful in real life, stays through your day, and somehow becomes your shade.

And honestly, we wanted the whole experience to feel a little more special. From the colours we chose to the way each product feels in your hand, we obsessed over the little things. We wanted Viimpii to feel playful, feminine and a little dreamy, while still being made for real women, real skin tones and real everyday life.

So we set out to create something different: beautiful products, thoughtful formulas and that little feeling of luxury, without the luxury price tag — so this is a piece of our imagination that we get to share with you.

We hope you find a shade that feels like it was made for you.

With love,
The Viimpii Team ♡

Our Promise

We’ll never choose pretty over good.

At Viimpii, we believe beauty should be more than something that looks good on your shelf. Every shade, every formula and every little detail has to earn its place.

We promise to keep creating products that feel as good as they look — with rich colour, comfortable formulas, thoughtful shades and performance you can actually count on.

Good formulas, Always.

We don’t believe in sacrificing performance for pretty packaging.
Colour that means something.

Every shade should have a reason to exist — and a place on your lips.
Comfort is non-negotiable.

Because long lasting shouldn’t have to mean uncomfortable.
Beauty for real skin.

Our products are created with the beautiful diversity of Indian skin tones in mind.
Luxury without the gatekeeping.

We want the experience to feel special without putting it out of reach.